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BalanceCommonOpenWay

3D Element Creation for Advertising That Truly Makes an Impact

We've dedicated years to crafting 3D elements for ad presentations that capture attention subtly. This is the kind of work that makes your pitch memorable by looking polished and feeling appropriate—not driven by flashy effects.

Many agencies hand you templates and call it bespoke. We model, texture, and light each element tailored to your brand and message. It takes more time, runs a bit higher in cost, and delivers results that genuinely help you seal deals.

Custom 3D element modeling and texturing work in progress

Custom 3D Modeling Built Around Your Campaign

We don't pull assets from stock libraries and tweak them slightly. Each project starts from scratch with your specific requirements in mind.

A logistics company came to us in March 2024 needing warehouse visualizations for investor presentations. They'd tried another studio first—got generic boxes and pallets that looked like every warehouse ever. When we rebuilt everything with their actual equipment specs and branding, their conversion rate improved noticeably in the following quarter.

  • Product renderings aligned to precise dimensions and materials
  • Architectural components scaled accurately for the presentation environment
  • Character modeling when your campaign calls for human elements
  • Technical diagrams that simplify intricate mechanisms
  • Environment creation to showcase product placement and provide context

How We Build These Projects in Practice

Most clients want clarity on our approach before they proceed. Fair enough. This is the usual project flow, though we tailor it to your schedule and level of complexity.

01

Brief Review

We meet with your marketing team to define campaign goals, the intended audience, and the technical needs. This typically involves one to two meetings, depending on how wide the project is.

02

Concept Sketches

Before working with the software, we draft several concepts. It saves time to spot early if an idea won't translate well into 3D or doesn't fit your presentation style.

03

Modeling Phase

This is where the building occurs. We provide weekly work-in-progress renders so you can request changes before the project advances too far.

04

Texturing & Lighting

This is where things start to feel tangible. We align materials with your actual products or craft convincing surfaces that reinforce your message without pulling focus.

05

Rendering

Final outputs in the resolution and format required by your presentation tool. We usually supply layered files so your team can tweak small details later.

06

Revisions

Projects allow for two rounds of revisions. Most clients opt for one. We're not possessive about our work—if something doesn't support your pitch, we correct it.

Key Technical Capabilities for Effective Presentations

Having supported hundreds of ad campaigns, we've discovered which technical specs truly influence how well a presentation lands. Ultra-high polygon counts are wasted if elements aren't legible from the screen at presentation distance.

We design for the realities of pitch meetings—graphics that render crisply on projectors, load swiftly in PowerPoint or Keynote, and endure when clients zoom in during Q&A.

Render Optimization

Graphics tuned for quick loading in presentation apps without compromising quality where it matters most.

Format Flexibility

Provided in several formats so your team can deploy assets across various presentation tools and collateral.

Animation Support

For campaigns requiring motion, we craft animations that bolster your message rather than distract from it.

Revision Architecture

Assets organized to enable easy tweaks without a full rebuild, helping you save as campaigns evolve.

Technical rendering setup showing 3D element optimization for presentations
Client portrait
Oliver Smith
Marketing Director, PropelTech
We had been losing pitches to rivals with better visuals. BalanceCommonOpenWay redesigned our entire product line in 3D for our investor roadshow in early 2026. The change was immediate—investors focused more on our technology than trying to picture what we were selling.
PropelTech needed a way to visualize industrial automation equipment that is hard to photograph well. The 3D visuals let them reveal internal mechanisms and size comparisons that traditional photography couldn’t capture. Consequently, their pitch deck resonated much more with technical audiences who have to understand how the system fits together.

Interested in Elevating Your Advertising Presentations?

We’re accepting new projects as of May 2027. If you have a campaign requiring bespoke 3D work, we can talk through what’s achievable within your schedule and budget.

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